Holiday Shopping Predictions 2024 Key Trends and What They Mean for eCommerce The 2024 holiday season is set to bring fresh trends and changing shopper behaviors as eCommerce brands prepare for one of the busiest times of the year. From the impact of inflation on shopping habits to the growing demand for sustainable products and…

Facebook, Instagram, TikTok, Reddit, and Pinterest As digital advertising continues to evolve, brands face a growing number of platforms to connect with their audience. Facebook, Instagram, TikTok, Reddit, and Pinterest have emerged as leading contenders in the paid media landscape, each offering unique features, demographics, and engagement styles that can influence the success of a campaign. For brands planning…

A Guide to Smarter Forecasting, Distribution, and Planning Across Channels In today’s complex retail landscape, data analytics is no longer just a tool for tech-savvy brands—it’s a foundational asset for all businesses, from brick-and-mortar stores to DTC eCommerce channels. With a robust understanding of consumer data, brands can refine their forecasting, distribution, and planning processes to anticipate customer needs…